You're almost ready to start promoting your website! In this article, we'll explain some additional options for your online store.


Think about the terms and conditions, your own domain, findability, how you can create and set up promotions and finally the seal of approval that you can add to your shop. 


Communicate important info to your customers

Before publishing your site, as an online store owner you'll want to make sure your visitors are up to speed on things like your general terms and conditions, delivery times, shipping costs, returns, and warranty. You can easily make this information readily available by adding links to the relevant pages in your store's footer.


The bottom section of your website is known as a footer. This section has a different color in most designs, making it easily recognizable. Information you place in the footer should be the type of information you want to make visible on every page, such as contact information, links to terms and conditions pages, and social media buttons.


✔ Tip: Ask your customers to agree to terms and conditions during the checkout process.


✔ Tip: Make it easy for customers to place orders by giving them the option to create an account on your online store.


Register your domain name

Naturally, most store owners want to launch their online store with their own custom domain name. Webador's Lite, Pro and Business plans include a free domain name, and registering a domain only takes a few minutes.


Have you already registered a domain elsewhere? You can transfer a domain you already own to Webador, or link it.

Increase your findability

Once your website's online, you'll want to make sure it's easy to find via search engines such as Google. Patience is key here. A brand new store won't immediately rank high in search results.


From a technical point of view, we'll make sure your website can be easily included in search engine results. For example, we automatically create a sitemap and ensure that your website is optimized for mobile devices - both very important elements of a search engine-friendly website. 


There are also a number of things you can do to increase your website's findability. Check out this article about ranking higher in Google to learn more. We've also rounded up some tips and tricks on making your website content search-engine friendly and improving your online reputation.

Promotions


Coupons

To celebrate the launch of your webshop, celebrate special occasions, or reward loyal customers, you can set up coupons and other promotions, such as free shipping. Coupons can also be used to sell gift cards.


Discounted products

To give certain products more visibility, you can discount the price. The product will then be labelled as on sale, and the original price will be displayed crossed out.



✔ Tip: Check out our blog posts on how to increase your sales and how to improve the customer experience!